Work · 4 case studies

Case studies from inside the system.

Enterprise and B2B products where users decide under pressure. Each study separates what I owned from what the team did, shipped work from proposals, and measured results from my reading of them. Client work is shown at the level its NDA allows.

  1. 01 ADP Guided Flows
  2. 02 Shell S&OP Right
  3. 03 Swiss private bank design system
  4. 04 FlexCloud

01ADP · Small Business Services · Salesforce Service Cloud

ADP Guided Flows

One pattern for every guided flow. Calls 47% shorter on the first two flows measured.

Problem
About 20 guided flows, each built differently, with no script and warnings in random places. Associates juggled 4–5 tabs per call.
My role
Proposed and led the framework as sole designer. Designed four of the five new flows and mentored a second designer on the fifth.
Outcome
↓47% average handle time and errors 33% → ~14% on the two flows measured, as tracked by ADP SBS operations.
  • Workflow design
  • Design framework
  • Salesforce SLDS
  • Design leadership
Visual exploration for the S&OP Right welcome page, with navigation, a welcome panel and a planning-manager view.

02Shell · IBM iX · Power BI on Azure

Shell S&OP Right

The problem was never the data. It was visibility.

Problem
When something broke upstream, nobody could quickly see what it touched downstream. Tracing a disruption meant phone calls, emails, Excel trackers and desktop apps that didn't talk to each other.
My role
Sole designer, end to end, embedded in a cross-functional team. Worked directly with the Product Owner.
Outcome
$1.34M business value and 3,000+ hours saved a year, as reported by Shell's business team. EMEA SVP Award of Choice.
  • Decision support
  • Data visualisation
  • Power BI
  • Shell Design System
10 products1 system

03IBM iX · Swiss private bank · PrimeVue

Swiss private bank design system

Ten products, one bank.

Problem
10+ legacy products, each with its own UI, navigation and design language, and no global navigation tying them together.
My role
Senior product designer and system lead, leading one junior designer, with a design manager running onsite workshops.
Outcome
PrimeVue chosen, with a branded token theme, 5–10 foundational components, a global-navigation standard and a governance model.
  • Design systems
  • Heuristic audit
  • PrimeVue
  • Governance
Presentation board of FlexCloud's final UI screens, including My Integrations and environment views.

04InfoTrax Systems · ValueLabs · 0→1 platform

FlexCloud

The brief said developer portal.

Problem
InfoTrax runs back-end operations for direct-sales enterprises on a customised legacy stack. FlexCloud was the bet on one SaaS platform, with every service as a subscription API.
My role
UX and product design: IA, foundation design, flows, UI, visual design and the design system. One of two lead designers, alongside a UX researcher.
Outcome
A five-level scope hierarchy, validated workflows, foundation layouts, prototypes and an accessible design system for Phase I.
  • 0→1 platform
  • Research
  • Information architecture
  • Design system